Meet Coach Dan Reeve

My greatest passion is helping others to achieve their health and fitness goals. I know that no single approach is the right one for every individual as everyone’s journey towards optimal health is different.

I believe in leading by example, I don’t accept feeling average and I centre my lifestyle around achieving optimum health and longevity. In order to inspire others to change, I constantly challenge myself and set goals.


My personal accomplishments include completing a deca-ironman, a gruelling 24mile channel swim, followed by a 1120mile cycle, finished with a 262mile run. I have cycled 5 l’etape du tours, ran 21 marathons, completed a 3 Race Snow Series, multiple half-ironman, an ironman and hold titles in strongman. I am 2018’s Northern England’s Strongest U80kg, 2018’s and 2017’s 4th Strongest Natural U80kg in Great Britain and 2017’s 5th Strongest Natural U80kg in the World.


I have over 20 years’ experience working within the fitness industry. I have studied under and interned with some of the best strength and conditioning and wellness coaches in the world. I use periodised training programs and evidence based, effective nutritional coaching.


I have worked with a range of clients - from professional athletes to mums and dads, world class amateur athletes to firemen and doctors and everything in between. 

I aim to enable, educate and empower all of my clients so that they can live healthier, happier lives, reach their goals and become the best version of themselves.